If you have been watching Frisco from a distance and using job growth as your shorthand for where prices are headed, the last twelve months should make you drop that shortcut. In fiscal year 2025, the Frisco Economic Development Corporation reported supporting 14 corporate office relocations and expansions, nine of them without any financial incentive from the city, tied to more than 3,100 expected new or retained jobs. SoFi expanded its footprint. Public Storage relocated its headquarters into 122,500 square feet at HALL Park. Hershey moved into The Tower at HALL Park, joining Chobani on the same campus. Deloitte, Toyota Financial Services, and several other named tenants signed on.
By any conventional logic, that is the kind of year that pushes home values up. Instead, Frisco's home values fell. As of July 31, 2026, Zillow's typical home value for Frisco sat at $673,986, down 2.7% over the prior year. Redfin's data for the market as of August 2026 put the average house price at $645,000, down 7.1% year over year, with the trailing three-month median sale price at $675,000, down 2.2% from the same period a year earlier. Zoom out to the county level and the pattern gets sharper: Zillow data as of March 31, 2026 showed Collin County's average home value at $485,017, down 6.1% year over year, a decline analyst Nick Gerli of Reventure App flagged as the steepest the county has seen since at least 2000.
Jobs up. Prices down. That is not a contradiction. It is a supply story, and understanding it is the difference between reading Frisco's numbers correctly and reading them the way a national headline would.
The Jobs Side Is Real, and It Is Concentrated
The corporate momentum in Frisco is not a rounding error. HALL Park alone has become one of the most active leasing addresses on the Dallas North Tollway, with Class A office vacancy in Frisco running roughly six percentage points below the broader Dallas-Fort Worth average of around 24 to 26%. HALL Group is already building on that momentum: the Terraces at HALL Park, a planned 10-story office tower exceeding 200,000 square feet, broke ground in mid-2026 alongside a $14 million expansion of the campus's Kaleidoscope Park. HALL Group's founder and CEO Craig Hall described the approach behind that investment simply: the campus is "highly curated, hospitality-driven and built around flexibility."
None of that reads like a city where employers are pulling back. It reads like a city absorbing a disproportionate share of a broader Dallas-Fort Worth relocation wave. That demand is exactly why the price story is worth pausing on, because it is not the half of the equation that changed.
The Supply Side Is the Half Nobody Puts in the Headline
While Frisco was landing those corporate wins, it was also delivering an unusually large wave of new housing at the same time, and that timing is the actual mechanism behind the price dip.
The Fields master-planned community, home to the PGA of America's national headquarters, is currently building out nine residential villages with roughly 3,500 planned single-family homes, with builders Toll Brothers and Landon Homes actively delivering. The Grove Frisco is expanding into new phases with Brookfield Residential now building alongside its "Mainstay" fitness amenity. Firefly Park, a 217-acre mixed-use project from Wilks Development, moved from planning into infrastructure construction after nearly a decade in the pipeline. Add those pipelines together and you get a city adding inventory across multiple corridors in the same window that its job market was accelerating.
The inventory numbers reflect it. As of December 2025, months of supply in Frisco had climbed to about 3.3, up from 3.05 a year earlier, with new listings continuing to hit the market that same month. That is the mechanical reason job growth and price growth decoupled: demand from new employees moving in has to compete with a supply curve that got steeper first. In a market absorbing this much new construction at once, prices at the margin soften even while the underlying economic story stays strong.
Why the Median Number Is Actually Two Numbers
Here is the part that matters if you are comparing Frisco against another suburb using a single median figure. That figure is blending two different markets that are behaving in opposite directions right now.
New construction in the Fields and Grove corridors is holding a premium of roughly 10 to 20% over resale homes, driven by demand for brand-new inventory with modern floor plans and builder warranties. Meanwhile, resale homes in established, already-built-out subdivisions are where most of the actual price softening is landing, because those sellers are competing against a flood of new-construction alternatives that did not exist in the same volume a few years ago.
That means a citywide median that fell 2 to 7% depending on the data source is not describing one uniform market getting cheaper. It is describing a resale segment absorbing real discounts while a new-construction segment stays comparatively firm.
| Segment | Typical Price Range | What's Happening in 2026 |
|---|---|---|
| Condos and townhomes near Frisco Square and The Star | $350,000 to $550,000 | Smaller inventory pool, steadier pricing |
| Resale single-family in established subdivisions | $500,000 to $750,000 | Carrying most of the citywide price softening |
| New construction in the Fields and Grove corridors | $650,000 to $1.2 million | Holding a premium over resale despite the citywide dip |
| Luxury gated communities such as Starwood and Newman Village | $1.5 million to $3 million-plus | Slower, more deliberate negotiations |
If you are comparing Frisco to a neighboring suburb purely on median price, ask which of these four markets that median is actually weighted toward. It changes the comparison entirely.
The Fee Layer New Construction Buyers Often Miss
There is a second friction point specific to the corridors delivering most of that new supply. Newer master-planned sections in Frisco, including parts of the Fields and Firefly Park pipeline, can carry a Municipal Utility District fee that funds infrastructure debt on top of the city's base combined property tax rate, which itself runs roughly 1.7 to 2.2% of assessed value. That MUD layer typically adds another 0.3 to 0.7 percentage points on top of the base rate. Established, already-built subdivisions generally do not carry this layer at all.
That distinction matters when you are pricing two homes that look identical on a listing sheet. A new build in a MUD-backed section and a resale home in an older neighborhood can carry meaningfully different true monthly costs even at the same sticker price, and that gap does not show up until you check the specific section's tax rate, not just the city's average.
What This Means If You're Comparing Frisco Right Now
The practical takeaway is not that Frisco is cooling. It is that the softening is concentrated in a specific slice of the market at a specific moment tied to a specific construction pipeline, while the demand side driving that pipeline's existence, corporate relocation into HALL Park and the surrounding North Platinum Corridor, keeps strengthening. If you are shopping resale in an established subdivision, this is a real window of negotiating leverage that did not exist two years ago. If you are shopping new construction in Fields or The Grove, expect the premium to hold and factor in whether a MUD fee applies before you compare that price against a resale alternative.
A Few Quick Questions
Why do Zillow and Redfin show different numbers for the same city? Zillow's typical value estimate reflects the full range of homes in the market, while Redfin's median sale price only reflects homes that actually closed in a given window. When new construction and resale are moving at different paces, as they are in Frisco right now, those two methods can tell noticeably different stories from the same underlying market.
Is now a good time to buy in Frisco if prices are falling? It depends heavily on which segment you're targeting. Resale buyers in established neighborhoods have more room to negotiate today than they did during the 2022 to 2023 peak. New construction buyers in the Fields or Grove corridors are still competing for premium-priced inventory, so the "falling prices" headline applies less to that segment.
Does every new Frisco neighborhood carry a MUD fee? No. MUD fees generally apply to newer master-planned sections still repaying infrastructure debt, not to established, already-built-out subdivisions. Always confirm the specific taxing district for a given address rather than assuming based on the city average.
If you're trying to figure out which side of Frisco's market actually applies to the home you're comparing, that's exactly the kind of local read The Cole Home Team can walk through with you. Request a free home valuation and we'll help you see past the median to what your specific corridor is actually doing right now.
