Filter for "new construction" in Plano and in Frisco on the same afternoon, and you'll pull up two products that have almost nothing in common except the label. In Frisco, that filter returns fresh subdivisions on raw land, production-builder pricing, and a yard. In Plano, it mostly returns one of two very different things: a teardown-rebuild on a 1980s lot in a neighborhood like Willow Bend, priced well into seven figures, or an attached townhome in a single 100-acre development built on the bones of a dead shopping mall. Neither looks like what a buyer pictures when they check that box.
That mismatch isn't a portal glitch. It's a fact about Plano's housing stock that most buyers comparing Collin County suburbs never see spelled out.
The math nobody filters for
Plano is, for practical purposes, out of land. In 2025, the city recorded 2,267 closed single-family home sales. Only 19 of those were new construction. Attached product told a similar story: 219 townhomes sold, and 42 of those were newly built.
Out of every 100 single-family homes that changed hands in Plano last year, fewer than one was new construction.
That single fact reframes almost everything else in this market. When a buyer in Frisco, Celina, or McKinney searches for new construction, they're shopping a normal, functioning category with dozens of active subdivisions like Phillips Creek Ranch in Frisco, Light Farms in Celina, and Trinity Falls in McKinney. When a buyer does the same search anchored to Plano, they're shopping scarcity. The label is the same. The market underneath it is not.
Two products wearing one search filter
Because there's almost no raw land left inside Plano's city limits, "new" arrives through two very different channels, and they don't compete with each other for the same buyer.
Teardown-rebuild infill. Custom builders continue to buy older homes on desirable West Plano lots, demolish them, and build new on the existing footprint, concentrated in Willow Bend, Deerfield, and a handful of central Plano streets. This isn't a discount path into new construction. As of July 2026, the median home price in Willow Bend sits at $1.2 million, and infill rebuilds price well above that neighborhood median, not below it. You're not buying "new" here so much as buying land in an established, high-demand pocket and paying for the privilege of starting over on it.
Collin Creek. The other channel is a single, geographically contained development: the former Collin Creek Mall site at Plano Parkway and US-75, where Centurion American Development Group is building roughly 500 attached single-family homes alongside apartments, parks, and eventually retail. Builders Ashton Woods, DRB Homes, and Mattamy Homes are handling the homebuilding, with Ashton Woods marketing three- and four-bedroom homes starting around $470,000 as of an April 2026 report on the site's progress.
| Teardown-rebuild infill (Willow Bend, Deerfield) | Collin Creek | |
|---|---|---|
| Product | Detached custom or semi-custom | Attached townhome |
| Starting price | Well above $1.2M neighborhood median | Around $470,000 |
| Lot | Existing, established, mature trees | New, part of a planned community |
| Retail/amenities nearby | Already built out | Still 2 to 4 years from full delivery |
| School district | Plano ISD | Plano ISD |
A buyer who wants a new, moderately priced home with a yard in Plano proper, the product that's easy to find in Frisco or McKinney, mostly doesn't have that option anymore. It's one of these two paths, or it's resale.
The one place ground-up neighborhoods are still rising
Collin Creek deserves a closer look because it's the exception that explains the rule. The mall opened in 1981 and closed in 2019 after losing tenants to newer centers like the Shops at Legacy. Plano approved a phased mixed-use redevelopment the same year, and construction broke ground in 2021 following pandemic-era delays, according to Wikipedia's summary of the site's history.
Progress has been real but slower than the original pitch. As of a June 2026 update reported by Community Impact, 200 homeowners were already living in the community, with 400 residential lots released to builder partners and more expected through the third quarter of 2026. The multifamily portion isn't breaking ground until late Q3 or early Q4 2026, and will take another 22 months once it starts. Retail and dining aren't projected to arrive until sometime between 2026 and 2028.
That matters if you're picturing a walkable, amenity-rich neighborhood on move-in day. Right now, Collin Creek is a residential community first, with the shops, restaurants, and hotel still years out. Buying there today means buying ahead of the amenities, not into them.
Why Plano's median held while its neighbors slipped
Here's the part that surprises buyers comparing median prices across Collin County: through most of 2025, Plano's citywide median price was roughly flat to slightly up while several nearby growth cities saw declines. That's not because Plano was suddenly hotter than Frisco or McKinney. It's the direct downstream effect of the scarcity described above.
Growth cities absorb new supply constantly. Every fresh subdivision in Frisco or Celina adds new comps to the market, and builder incentives, rate buydowns, and closing-cost credits on that new inventory pull the broader median around with them. Plano doesn't have that lever. With new construction representing less than 1% of single-family sales, Plano's median is set almost entirely by resale transactions, meaning it moves on condition, location, and financing costs rather than on how aggressively builders are discounting to move new spec homes. Full-year 2025 closed at a citywide median of $540,000 across 2,297 single-family sales, based on NTREIS MLS data. More recent trailing three-month data through May 2026 shows a softer picture, with median sale prices down roughly 5.5% year-over-year, a reminder that short windows are noisier than full-year comparisons and that Plano isn't immune to the broader 2026 rate environment. But the structural story, a market with almost no new supply to pull comps in either direction, still holds.
What your budget actually buys, east to west
Because there's no new construction diluting the picture, geography does almost all the pricing work inside Plano's borders, and the spread is wide. Looking at full-year 2025 data by zip code, East Plano's 75074 carried the lowest median at $405,000. The central corridor, covering 75023, 75025, and 75075, ranged from about $440,000 to $498,375. West Plano's 75093 and 75024 commanded the highest medians in the city, at $770,000 and $677,500 respectively, largely reflecting proximity to the Legacy West and Granite Park employment corridors and to master-planned neighborhoods like Kings Ridge and Normandy Estates. That's nearly a 2x spread from one side of the city to the other, driven by home age, lot size, and commute distance rather than by any difference in new-home inventory, because there essentially isn't any to compare.
East Plano areas like Stoney Hollow and Pitman Creek sit at the accessible end of that range, offering established homes and mature trees at prices closer to the city's floor. If your priority is Plano ISD schools and a real yard without paying the West Plano premium, this is the part of the map where that combination still exists.
Quick answers for buyers weighing Plano against its neighbors
Is Collin Creek in Plano ISD? Yes. Project materials for the development place it within Plano ISD boundaries.
Will Collin Creek have shops and restaurants soon? Not immediately. Retail and restaurant space is projected to arrive in phases starting in late 2026 and continuing through 2028, well after the first residents move in.
Is a teardown-rebuild in Willow Bend cheaper than buying new construction in Frisco or McKinney? No. Infill rebuilds in Willow Bend and Deerfield are priced well above the local median, which itself sits above $1.2 million as of July 2026. If your goal is a new home at a moderate price point, that price tier isn't the comparable product to a production-builder home in a growth suburb.
If you're trying to figure out whether a Plano listing marked "new construction" is actually new, or a very well-appointed rebuild, or an attached home in a community still waiting on its own grocery store, that's exactly the kind of block-by-block read The Cole Home Team walks buyers through every week across Plano and the rest of Kaufman and Collin County. Reach out and we'll help you figure out which version of "new" actually fits what you're looking for.
